Use a long
range plan to more effectively reach goals that will take awhile to
reach
It's rare for a group to have only short term goals
that are achieved quickly. Usually a group's mission is broad, with
several or many goals, and it needs some time to reach them. In such
cases, a long range plan can help to gradually build support for what
you want. Ask an established group for a copy of its long range plan to
see how one is written.
A long range plan
consists of five steps:
1.
Decide on or
confirm the group's mission
2.
Agree on what the
group has done and is doing now
3. Identify medium and
long term goals for the future (next year, 3 years, 5 years, longer)
4. Decide on strategies
and tactics (specific tools such as petitioning or lobbying) to achieve
those goals
5.
Make sure the plan
is carried out.
It is best to hold a one-day (or longer) meeting or set aside time at
several regular group meetings to create a long range plan, using a
process like the 5 steps listed above. Break down the plan into goals
(Goal 1, Goal 2...) or by the work each committee or sub-group of your
organization will be doing. Often the goals and committee projects will go
together.
Follow-up (step 5) is crucial. The group can have a
nicely written plan, but it is a recipe for failure if there is no one
to oversee whether it is being followed or the goals being reached.
Choose a person or committee to watch over the plan and set aside time
at regular group meetings to measure actual success against your goals.
Sometimes you may feel your group is spinning its wheels, but when you
look back at the long range plan you may find a lot more success than
you thought.