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Connecticut Water Trails
Program
Effective Advocacy - Tips On Public Speaking
So, you've been asked to give a talk. Fear of
speaking to a group is very common and natural. Preparation and practice
are the keys.
First, Get The Details.
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Time and date - when you should arrive, the time
of your talk and how long they want you to stay
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Place -- Get directions
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Contact person - who you call with any last
minute details (snow storms, illness, etc.)
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How should you dress?
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How many people are likely to attend?
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Who are they? - Demographics, parents?,
seniors?, members of a group?
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Can you bring materials to hand out?
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What is the purpose of the talk - a lecture for
students who will be tested on the content or a light speech for a
senior group meant to entertain?
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What is your topic? Can you re-work a prior
talk?
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Will you be part of a panel of speakers with
only 5 to 10 minutes to fill or are you the only speaker for an
hour?
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Are you the first speaker or last? What are the
topics of the other talks?
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What equipment will be available? PowerPoint,
wipe board, flip chart, microphone, etc.
Preparation Separates Great Talks From The
Others.
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Is your topic one you are comfortable with or do
you need some more research?
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Can you re-work a prior talk?
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Do you have materials to hand out or do you need
to develop some? Can you update something you already have? Handouts
are nice because you don't have to say everything and they don't
have to remember anything specific.
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Prepare your introduction or bio - usually
someone else will need to describe you to the audience before you
begin, write something for them to say
Write The Talk
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Have a beginning, a middle and a conclusion
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Try to make only a few points, most people
listening will only remember one or two messages from your talk so
choose them carefully
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It is helpful if you give them an action step at
the end - you have them convinced of your message by your impeccable
logic, then what? Be constructive about the action step - not "Work
for world peace" but "Call your Senator about tomorrow's vote. His
number is _________"
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You can refer to your handouts for a fuller
explanation if time is an issue, you don't have to give every detail
in your talk
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Build toward your conclusion
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Use language and concepts that are appropriate
to the audience - obviously a talk on tobacco will be different for
third graders than for a group of doctors
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Speak from your heart - your own experiences and
analysis are extremely compelling, no one else can tell your story
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If appropriate, look for quotes, stories, jokes,
etc. that add to your point.
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Leave time for questions and/or discussion
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Consider using visuals
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Writing your main points on an overhead or
wipe board adds emphasis and provides natural breaks in the talk
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Having your main points in a visual means
you won't miss anything
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Visuals help make complex or technical
information understandable
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PowerPoint or other presentation software
programs can be useful tools, but are hardly a necessity
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Print the final notes for your speech large
enough to read at a glance
Remember To Bring With You:
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At least two copies of your notes
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Your introduction/bio
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Any visuals you will need
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Handouts - bring more than you think you'll need
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If you are using PowerPoint, bring overheads as
well - just in case
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Your glasses, if you need them
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Directions
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Your contact information - business cards or
brochures or just paper and a pen to write it down if someone asks
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Water - not bubbly soda
To Help Relax:
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Remember that everyone there has been in your
situation and can identify
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Practice your talk - as often as you need to so
you feel comfortable with it
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Practice in front of a gentle critic, then
listen to their feedback
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Check out the setting ahead of time
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Arrive early; introduce yourself to the audience
and other speakers as they come in
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Practice using microphones or other equipment,
fix problems before the talk
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Check yourself in the restroom mirror before
starting - you'll feel better knowing that you don't have salad
stuck in your teeth
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Take a breath - those empty moments seem much
longer to you than to them
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Speak slowly; don't race through to get it over
with
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Smile - why should they have a good time if you
aren't?
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Use as casual a style as you can - both you and
they will relax
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Stand behind something (a podium, a table, etc.)
or wear your glasses
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Refer to your notes
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Don't mention your nervousness - maybe they
didn't notice
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Know that an hour from now you will be relaxing
after a job well done
After The Talk:
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Evaluate -
Did you get your major points across? Were there questions? What was
the feedback from the audience and the organizers? How did you feel?
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Save The Information
from the talk and the thank you letter you should get (if you ever
invite a speaker, but sure to write a thank you letter). You may
want to follow up with the group with any action steps from your
talk and/or later for coalition building, etc.
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Remember
that the next time will be easier.
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